ANALISIS GAYA KOMUNIKASI DAKWAH WAKIL TALQIN TQN DI MEDIA SOSIAL YOUTUBE

Abstract

This study aims to analyze the communication style of Islamic preaching delivered by Wakil Talqin through the YouTube platform. The focus of the study is to examine the use of verbal and non-verbal communication elements that shape the effectiveness of delivering religious messages in the digital space. This research employs a qualitative approach with a descriptive analysis method. Data were collected through observations of Wakil Talqin sermons on YouTube and analyzed by examining vocal elements, facial expressions, body language, and message delivery strategies used in the preaching communication process. The findings indicate that the communication style applied in the sermons tends to be relaxed yet controlled and assertive, creating a non-pressuring communication atmosphere for the audience. The Wakil Talqin are also able to adapt their speaking style to the dynamics of virtual audiences and utilize non-verbal elements such as voice intonation, facial expressions, and body gestures to strengthen the meaning of the conveyed messages. These communication strategies encourage audiences to reflect more deeply on the religious messages presented. The implications of this study suggest that diverse communication styles, including relaxed, dominant, and open styles, function as effective preaching strategies in digital media contexts. This approach enables the spiritual teachings of the Tarekat Qadiriyah Naqsyabandiyah (TQN) to be conveyed more communicatively, making them easier to understand for broader audiences while reinforcing the authority of the teachings through spiritually grounded and scholarly communication